Persimmon or 柿子

(n) a golden-orange fruit from East Asia, with honeyed sweetness and warm, spiced, pumpkin-like notes.

the brand

Persim Studio is a design-led brand rooted in nostalgia and thoughtful living. We craft objects that encourage slowing down, preserving memories, and bringing intention to everyday life. Beautifully and thoughtfully curated, each piece has an origin story and a reason for why it deserves a place in your home.

founder story

We are drawn to objects that carry time — journals, travel keepsakes, family heirlooms, and more. As first-generation Asian Americans, we especially treasure pieces that preserve and celebrate heritage. In a world where things have become more disposable and life moves quickly, we wanted to find ways to make time feel slower, days more intentional, and memories more preservable.

We founded Persim Studio to craft objects that remind us of where we've come from while keeping us grounded in the present. Our first project, the Daily Wall Calendar, is inspired by the calendars we grew up with in our immigrant households. It's a way to hold onto the traditions what shaped us, even as we evolve.

Founder of Persim Studio first-generation Asian American and native New Yorker

childhood in nyc, circa 2008